Planning a dream holiday and safari to Africa can be daunting – Africa is exotic and different and it is important to know that all aspects of your holiday will run smoothly at all times, that there will be no dramas and that all of your expectations will be met. We believe the only way to guarantee that you have a holiday that is both perfectly suited to your tastes & budget and hassle-free throughout, is to use the services of a specialist Africa tour operator like Pembury Tours.
Why is Pembury different? What sets Pembury apart?
We do not pretend that Pembury Tours is the only specialist Africa tour operator that offers great prices combined with world class professionalism. There are others out there doing what we do – and competition is good.
We have to make the point, however, that Pembury relies almost exclusively on it’s past clients for referrals and future business. We do not embark on glitsy marketing campaigns to lure customers in – we take the long-term view at all times and create holidays and itineraries for our clients that are 100% based on what is in their best interest. This reliance on word-of-mouth referrals from past clients, we believe, is one of the major differentiating factors between Pembury and others.
When we put together an itinerary for you, we place a lot of care and attention into ensuring that our proposal is perfectly suited to you. We do not run automated computer models that simply spit out itineraries and suggestions – we take our time to give you a good, honest, professional and well-priced proposal. In some ways, one could say we offer the best of the “old” combined with the best of the “new” – we run our business on old fashioned values using the best of modern technology!
What is the business model? How does Pembury make money?
Pembury does a large volume of business throughout Southern and Eastern Africa. Because of this volume, we have negotiated special reduced rates with all reputable hotels, safari lodges, car hire companies, transport providers etc throughout this region. The difference between what you would pay were you to book everything directly and what we would pay is our potential profit. However, we actually cut into our profit margin and will always charge you a rate that is less than what you would pay were you to book directly. The difference between what we charge you and what we pay our suppliers is our profit
Meet the Team
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I joined Pembury Tours in 2002 as a trainee tour consultant after returning to South Africa from the United Kingdom. Whilst living in London I loved researching and planning holidays and sightseeing trips for myself, and I am now really enjoying planning memorable tours for clients. I did a degree in micro-biology, so I suppose, in tourism terms, I was a “blank canvass” when I started at Pembury!
I really enjoy the interaction with clients and I take particular delight in arranging itineraries for my repeat clients. One develops an intuition for someone’s likes and preferences and it is so rewarding getting feedback letters from clients once they have returned home.
I had great fun planning my own honeymoon in 2010 and have researched the numerous romantic getaways available in Southern Africa, so I especially enjoy assisting honeymoon clients who would like to plan their romantic holiday-of-a-lifetime.
+27 82 511 3922 firstname.lastname@example.org
I grew up on a farm in the Eastern Cape of South Africa where from a young age we hosted many international guests in our family run lodge and this is where I began my love for tourism, conservation and building interpersonal relationships with people who at the time felt like they came from worlds away. I was blessed to be raised in the beautiful South African bushveld where I cultivated an intense passion for photography which I still enjoy today.
I have been privileged to meet incredible people and see amazing areas of Southern Africa which I truly want others to experience for themselves, not just through photographs. I thrive on listening to stories that other people tell around the boma fire or dinner table while I am visiting these places and thoroughly enjoy sharing our experiences of living in Africa with them. I very quickly realised that there are two types of traveller: the “once in a lifetime” client who has saved for this and only this trip to Africa and the seasoned traveller who is blessed with the means to travel regularly to different destinations. Both types of client deserve and require the same amount of planning, assistance and attention to detail when organising their travels to Africa. I have seen how my fellow consultants always go the extra mile for every client and the joy that this brings all of us when clients send us feedback on their experiences – This makes our hearts happy!
+27 87 353 7872 email@example.com
My passion for travel began at a young age. I was fortunate enough to visit Mozambique when I was 10 years old and I fell in love with Africa and travelling. Not being sure what I wanted to study after leaving school, I decided to travel to Israel and work on a kibbutz. The travel bug bit and for the next 10 years I worked abroad in various countries.
Africa has always been in my heart and I returned home and began working in the travel industry. I have been in the travel industry since 2005. My career started as a travel consultant where I mostly focused on flight bookings and sending South Africans out into the world. After 10 years I was ready for a change and changed the direction of my clients travelling. I now have the privilege of bringing the world to Africa. I began my journey with Pembury Tours in 2015.
I am family-oriented and enjoy a good laugh. My passion is people and travel so putting together an African dream holiday tour is a joy and a blessing!
+27 87 353 7875 firstname.lastname@example.org
My love for wildlife, nature, travel and adventure began at a very young age. My parents used to take me to various game reserves within South Africa. I was immediately drawn to our country’s natural beauty and wildlife. I soon fell in love with the idea of travelling. I have been fortunate enough to travel through most of South Africa by road, go on a safari in Kruger, Madikwe, Serengeti and the Ngorongoro Crater, relax on the beaches of Zanzibar and explore the United Kingdom.
I decided to take Tourism as a subject in school. This made me realise that Tourism is what I wanted to do for the rest of my life! I went on to study Tourism at college with the long term goal of becoming a Tour Consultant. I started at Pembury Tours straight out of college as an admin assistant. I assisted the tour consultants with documents, directions and basic admin. I was soon promoted to the position of Tour Consultant.
I may be young, but I am super-organised. The feeling I get when planning someone’s dream vacation, whether it is for a couple, a group of friends or for a family, cannot be put into words. Interacting with clients, catering for their needs and sharing my experience with the clients are all part of the joy this job brings me!
+27 87 353 7869 email@example.com
I have been with Pembury Tours since we started in 1996. Over the years I have taken on various roles within the company – from tour consulting, guiding, website design & marketing and general marketing. Apart from giving me a good grounding in all the sections of the company, it has also given me the opportunity to travel all over the world – always returning to this amazing country I call home.
Safaris are my passion and I am also qualified as a safari guide. I know from experience what you as a guest are looking for and what is important to you when on safari. I understand that this is most often the main reason for your trip to our part of the world and it is my job to ensure that your safari experience not only meets, but exceeds your expectations.
Family trips and safaris are also something that lies close to my heart – as a mother with two young children, I know the importance of finding child-friendly accommodation for family holidays.
+27 87 353 7868 firstname.lastname@example.org
I first started with Pembury Tours as a Personal Assistant to the MD on a mornings-only basis way back in November 2004. This very quickly turned into a full time position and I gained extensive behind the scenes knowledge supporting the tour consultants in the office.
I took a short break in 2014, but realised that Pembury was so close to my heart and jumped at the chance of becoming a consultant in 2016. Until very recently I was based in the UK experiencing a little of the northern hemisphere way of life.
I simply love organising! Researching destinations, preparing itineraries, and taking care of clients’ arrangements are just some of the key aspects of my work. It’s also about getting to know my clients from the word ‘go’, to ensure that we create a holiday to meet their expectations.
Although I have a strong administrative background, I also studied tour guiding and this has given me a good understanding of local history and the sights. This has been really helpful when preparing tours for clients and I’m especially pleased to hear back from my clients after a tour with the highlights of their experiences.
+27 87 353 7871 email@example.com
I have been involved in the hotel and tourism industry since 1993 and with Pembury since 2001. Since qualifying as a hotel manager, I have been fortunate enough to have worked in many of the best hotels and lodges in different areas of South Africa. This has given me a great local knowledge of my country. I have a lifelong dedication to travelling in Africa and, after having lived in game reserves for more than 4 years, they are still a passion for our family getaways.
As a natural progression, I joined Pembury Tours as a consultant, after settling in Port Elizabeth. My responsibilities include tailor-making itineraries to suit the client’s requirements. From making the reservation, compiling the travel documents, including maps and directions, to ensuring a smooth and enjoyable holiday, I know that the perfect holiday is made up of many facets and the effective combining of these services ensures the clients their “great African vacation”.
I am currently running our Botswana office and I specialise in holidays to this area.
+27 87 353 7873 firstname.lastname@example.org
I am one of the owners of Pembury Tours and set up the company in 1996 with my husband shortly after our return from a 6-year stay in the United Kingdom, during which time I worked in London and also did a Master’s Degree in Linguistics at Cambridge University.
My principal function at Pembury Tours is ensuring that we maintain a consistently high standard of work. This means I work very closely with my tour consultants as well as my administration staff. I manage to spend about half my time tour consulting, something that I really enjoy! I love the challenge of compiling an itinerary for clients that meets all the criteria they have given me. My love of wildlife means that I especially enjoy working on safari itineraries but I also like drawing up itineraries that include a “bit of everything” for first-time visitors – Cape Town, beaches, game viewing, African culture and historical insight. As a mother with teenage children, I know the importance of looking for more adventurous activities that will keep them entertained and ensure a great family holiday. I am extremely well-travelled and particularly enjoy using my knowledge of travel to put together complex itineraries for discerning travellers.
Over the years we have developed what we call the “Pembury Promise” – a culture or business ethos that focuses 100% on:
Intelligent, well-trained & experienced consultants – Our hand-picked consultants work hard at building up a rapport with their clients and will draw up an itinerary that is tailor-made for YOU. They are all well-seasoned travelers in their own right. They draw pride from the fact that they are your representatives and, as such, will always act in your best interests. They are not paid a commission, and so will offer impartial advice and will NOT automatically suggest the most expensive option. Your personal consultant will be with you throughout the whole process: from the planning stages right through to the end of your holiday.
Years of Experience – Pembury Tours was established in 1996 and we have been arranging memorable tailor-made holidays for countless happy clients ever since. They say there is no substitute for experience. Not only do our tour consultants have a wealth of experience, they have been with Pembury for many years – our very first employee, when we first opened, is still with us. As we have grown over the years, our consultants have tended to stay with us. So, either the coffee is really good or Pembury is just a great place to work at – or both!
Up-to-date knowledge – Being based here in Africa, we have our ears close to the ground and know what is happening here RIGHT NOW, not what was happening the last time we went on a fact-finding mission. We keep up to date with developments in the hospitality industry – we know which hotels have new owners, which restaurants have deteriorated recently, which game lodges have had a re-vamp, which guesthouses have won this year’s awards, etc. This “inside” knowledge is valuable and is something that we pass onto you when planning your trip. Reviews on sites like Tripadvisor can often give a false impression of a place due to staff, management or ownership changes.
Expert product knowledge – We only offer destinations and accommodation options that have recently been personally tested by a Pembury Tours staff member. With our local knowledge, we will help you discover unique and charming places you might otherwise have missed. We invest in our consultants by regularly sending them on trips to see new properties and products as well as to ensure that standards at existing properties etc remain up to standard. This investment in our consultants is costly but, in our view, absolutely a “no-brainer”. We are also a SafariBookings.com destination expert.
Perfectionism – At Pembury Tours we subscribe to the philosophy that the pass mark in tourism is 100% – anything less than getting everything absolutely right 100% of the time is just not good enough. Everything we do is obsessively checked, double-checked and then checked again to ensure that the programme runs smoothly once your holiday starts. We recognise that, in addition to price, your peace of mind that your holiday will be hassle-free is critical. Think of yourself and Pembury being a swan enjoying some time on a beautiful river…… You are the part of the swan that is above the water enjoying the sunshine and scenery – Pembury are the legs, unseen and paddling like crazy to ensure that all aspects of your holiday run smoothly. We call it “sliding uphill”!
Passion for Africa – We are blessed to live here in Africa. We are absolutely passionate about this continent – this is our home and we genuinely can’t wait to share it with you!
Best Price Guarantee
Best prices – Pembury are members of TravelSmartCrew (“TSC”), a group of independently-owned tour operators who pool our collective buying power together. Membership of TSC is confined to independent tour operators who comply with a strict code of business principles and ethics. One of the main focuses of TSC is to negotiate attractive rates within the industry – because of the volume of our combined businesses, we are able to negotiate the best rates with a range of tourism products, such as hotels, safari lodges, guesthouses and car hire companies. As a bulk buyer, Pembury Tours is able to pass some of these discounted rates on to you – we guarantee that you will not be able to book the same itinerary any cheaper by booking direct.
No service fee – Whilst Pembury earns its living by charging you more than what we have to pay our suppliers (but less than what you would pay if you booked direct), we do NOT place any service fee on our time and expertise in organising your tailor-made holiday.
No hidden costs – We believe in the long-term view and this means no nasty surprises – all of our pricing includes all taxes and tourism levies. All our itineraries will always have a detailed list of exactly what the tour price includes and excludes, so there are no nasty surprises.
SATSA Membership – The Southern African Tourism Services Association (SATSA) is the most representative tourism body in Southern Africa. Membership of SATSA is subject to compliance to a strict set of conditions based on credibility, integrity and stability. One of the important aspects of SATSA membership is the fact that SATSA members are bonded, providing a financial guarantee of deposits held and ensuring that your holiday and investment are protected.
Pembury Tours has been a member of SATSA since 1997 and our membership number is 868. Please feel free to verify our standing with SATSA by contacting them directly:
E-mail: email@example.com Tel: +27-11-886 9996
Financial Cover – In addition to Pembury being bonded, booking with Pembury means you automatically have financial cover in the event that a property that you are booked into goes out of business or burns down etc. See our booking conditions for further information and a more detailed explanation of this issue.
Secure payment options – In the modern world of e-commerce, our bank has sophisticated software that facilitates payments to be made to us via their secure online payment system. This means that we never get to see your credit card details so there is never any risk of your personal details being compromised. You can choose between making a credit card payment using this secure online payment system or making an international bank transfer. Either way, your private banking and/or credit card details are entirely secure throughout the payment process.
Funds in Trust – In addition to being bonded members of SATSA, funds paid to us by our clients are held in Trust. All accommodation and other services are pre-paid by us prior to our clients’ arrival in Africa. Only after all accounts have been pre-paid are the balance of the funds (our profit) made available to Pembury.
24 hour Support – Africa is not Europe or North America – things do go wrong from time to time here. And when things go wrong, you need someone who not only knows Africa, but someone who is right here IN Africa to sort things out for you. Immediately! The last thing you need is to have to deal with a call center in your home country. Since we are based here, in the same timezone as you will be in, we can react fast in the event of any issue or emergency. We have a manager on duty 24 hours a day, every single day of the year. We give this number to you prior to your arrival in Africa and we encourage you to call us at any time during your visit should the need arise.
Pembury is with you all the way! Lastly, unlike booking directly through internet portals or overseas consolidators, booking an itinerary through Pembury means that we are responsible for you throughout your stay here in Africa. So if there is an issue at any of the properties or service providers, if unforeseen things occur, we take the matter up on your behalf and we deal with the issue – our responsibility to you continues right till when you leave Africa for home! Due to our buying power, our experience is that properties and service providers prioritise our clients. You will not get this level of support if you book through a web-based booking engine or even if you book directly.
Bespoke Itineraries – Everyone is different (thank goodness!) and we all have diverse ideas on what we want out of a holiday. All our itineraries are truly tailor-made according to the amount of time you have for your holiday, your budget, your interests, your likes and dislikes and your expectations. The itineraries on this website are a snapshot of what some of our past clients have experienced. These are useful in order to give you ideas of where to go and what prices are like. Any of them can be adapted to suit you or we can start an itinerary for you from scratch. We do not charge a fee for this work that we do in planning your itinerary – our fee/profit is only earned when you book an itinerary with us.