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Privacy Policy


Pembury Tours is committed to protecting the privacy of individuals’ information and we only collect, use or disclose this information in accordance with applicable laws and this privacy policy. By providing personal information to us, you accept and consent to our use of your personal information in accordance with this policy. Please do not supply any personal information if you do not agree to the terms in this policy.

What personal information may be supplied?

Personal Information may include (without limitation) your name, age, address, email address, phone number, preferred dates, gender, nationality, home language, country of residence, dietary, medical, financial and card payment information.

You will be supplying information about yourself when corresponding with us, when using our websites or in person. For example when you:

  • enquire and book accommodation and other services with us online, over the phone or in person
  • enter a promotion or competition (including via our websites or through social media)
  • subscribe to our newsletter
  • complete a survey or feedback questionnaire
  • participate in blog discussions or other social media functions on our websites
  • contact us to request information.
This policy applies to all business areas where you may be required to provide personal information, including this website and all Lalibela accommodation facilities.

Who is responsible for processing and managing your personal information?

Your personal information is processed and managed by Lalibela Game Reserve, a private company registered and incorporated in terms of the laws of the Republic of South Africa.

How do we use your personal information?

The information you supply is generally used to provide you with the service/s that you have requested from us, to verify your identity, to transmit and receive correspondence, to process payments and the like, to transmit marketing material and newsletters, to request product feedback and for compliance and risk purposes.

We will not sell, transfer, share, or otherwise permit access to your actively collected personal information with any third parties other than as described in this policy.

We may process your personal information and share it with trade partners to facilitate the procurement of services that you may have requested.

We will not use your information to market to you unless we have your implied or express consent. If you receive electronic communications from us, we will always provide you with an opportunity to unsubscribe from receiving further information from us.

What information do we passively collect?

We may use technologies, including cookies, to passively collect information while you are using our website. These technologies allow us to collect certain kinds of information that cannot be linked to you as a person (i.e. non-personally identifiable information), such as your type of web browser, operating system and the date and time of your visit to our websites.

We do not link this passively collected non-personally identifiable information with personally identifiable information you have actively provided elsewhere. We reserve the right to share with third parties, including our business partners, any anonymous aggregated non-personal information which we may have passively collected via our websites.

Can you access information held about you?

You will be given reasonable access to your personal information to correct errors or to delete any information that you may have provided.

Should you wish access to the information held about you or if you wish to remove any of the data held, please email us at [email protected].

What about data security?

We have taken all reasonable precautions to keep the information disclosed to us secure. However, the transmission of information via the Internet is not completely secure. Any transmission of personal information will be solely at your own risk.

What about the privacy practices of third parties?

Our website contains links to other websites. We do not control the privacy practices of sites reached through links from our websites. If you have any questions about the privacy practices of those websites then you should contact the relevant companies directly.

What about changes to this policy?

We reserve the right to change this policy at any time and at our sole discretion. In the event that this policy is changed the new policy will be made available on our website so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it.


We are THE top-rated Africa specialist tour operator by client reviews.



Lelanie Rose
Lelanie Rose

Our Destinations


What does your dream trip to Africa entail?

gorilla trekking

I’d like to go gorilla trekking.

The Mountain Gorilla is an endangered species with an estimated number in 2010 of 790. Thanks to the work of zoologist Dian Fossey and the success of the movie “Gorillas in the Mist”, their plight has caught the imagination of the world.

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beach holiday in Africa

I’d like to have a beach holiday in Africa.

There is nothing more relaxing than spending lazy days on the beach, feeling the sun gently warm your skin and listening to the rhythmic sound of the waves. A beach holiday soothes the body and mind like no other and it is no wonder that most people see a beach holiday was their most desired type of holiday.

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gourmet cuisine

I’d like to sample gourmet cuisine.

Good food is often the highlight of a holiday – but for some it is the whole point! If you enjoy discovering a new destination through your tastebuds, then Africa and the Indian Ocean Islands have some culinary treats waiting for you.

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    Contact Information

    +27 41 581 2581
    [email protected]